Monday, November 1, 2010

The Not so Private Facebook

Facebook has announced that it has suspended approximately 10 application developers for leaking UIDs to data brokerage firms. A UID is an individualized number that is assigned to each facebook user. Advertisers can use UIDs to focus their advertisements on their target audience, and custimize adds to the individual.
I for one am not the least bit suprized to find out that my private information could be sold through facebook. It is for that very reason that I am very careful about what I put on facebook. In this day in age, you have to be careful about what image you portray online.
Bottom line is facebook needs to tighten up security, but it is up to the individual to limit their facebook exposure.

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